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Professor Dogan Gursoy paid a visit to our School
作者:孙文静 时间:2017-05-25 点击数:

On the afternoon of may 24, Dogan Gursoy, a tenured professor at the school of hotel managementof university of Washington state university, delivered a lecture on " the impact of materialism on ecotourism attitudes and behaviour". The vice dean of business school, Zhu Xiaomei hosted the lecture, and all junior students of tourism management attended in.

Gursoy expounded the development of materialism and its causes, and specifically explained the relationship betweenutilitarianism and ecotourism.utilitarianism represents a concept of a materialistic, well - being, which is in conflict with environmental protection in ecotourism, where environmental protection requires consumers to reduce excessive consumption. He therefore explained howutilitarianism led to excessive consumer spending.utilitarianism is the sum of a series of values and attributes. He took his wife's consumption behavior and students' consumption habits as the examples, and put forward that values are firmly related to the existence, which would affect the consumer's choice of products, thereby affecting consumers' behavior. According to this relationship, he put forward the hypothesis that utilitarianism would negatively affect the consumer's ecological tourism attitude, interest and intention, and establish a model to demonstrate. Through a series of data analysis, he concluded that consumption behavior was negatively affected by materialism. In this regard, he gave some advice: the government should introduce laws to change the tendency of consumers, and transfer the extra cost of production to the producers to provide eco-tourism related products.

In the question session, students mentioned an interesting phenomenon: consumers were willing to spend more money on organic food, but were reluctant to pay extra for environmental products. " Because organic products are directly linked to consumers, and the benefits of environmental protection products are socially oriented and are not closely related to individuals, I suggest that the government bear this part of the cost," Gursoy explained.

湖北大学商学院     地址:中国湖北省武汉市武昌区友谊大道368号 430062

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