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Prof Wang of University of New Haven gives a lecture
作者:钟颖 时间:2017-11-03 点击数:

On the afternoon of October 31, professor Wang Chenglu of the university of New Haven delivers an academic lecture entitled "The Sanctification of the Brand: Concept and Measurement". The lecture is held in the lecture hall in MBA center, and is co-chaired by deputy dean Guo Zhiwen and professor Yang Limao. The faculty and students are enthusiastic about the lecture, and the classroom is full before the lecture begins.

Professor Wang is a tenured professor of marketing at the Business School, university of New Haven, and invited professor of EMBA and MBA programmes in many higher education institutions such as Sun Yat-Sen University, Nankai University, Hong Kong Baptist University and etc. Professor Wang has published nearly 60 academic articles in many influential international marketing journals, and has served as editorial board, editor - in - chief, and peer reviewers in a variety of SSCI indexed international marketing journals. He has done very well in both teaching and academic research, and entitled Fulbright Scholar. Professor Wang's research fileds included consumer behavior, international marketing and Chinese marketing, and so on, the brand sanctified is a new research content in his direction.

The lecture starts from the phenomenon of brand zealot in life, and explains the necessity of measuring brand sanctification. After the observation of the phenomenon and the review of the literature, the definition, connotation and extension of brand sanctification were determined, and the design and inspection process of the scale was explained. The complete presentation of the research process of brand sanctification, together with professor Wang Chenglu's detailed explanation of each step, the whole lecture is equivalent to a documentary on the academic research process. After that, the students ask questions to professor Wang according to the content and their own researches. Professor Wang answers and gives audiences his own advice.

湖北大学商学院     地址:中国湖北省武汉市武昌区友谊大道368号 430062

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